Brand Afro Digital Agency

Paid Advertising

Organic growth is steady; paid ads are fast. We plan, create and manage targeted ad campaigns on Meta (Facebook and Instagram), Google and TikTok — putting your business in front of the exact people most likely to buy. Every cedi of your budget is tracked, so you always know what each campaign brought in.

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • WhatsApp
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What is included

Everything below is handled by our team — you always know what is happening and why.

Campaign strategy

Goals, audiences and a budget plan agreed with you before we spend a single cedi.

Audience targeting

Campaigns aimed by location, age, interests and behaviour — down to specific neighbourhoods.

Ad creative

Scroll-stopping images, videos and copy written for ads, in your brand voice.

Launch and testing

A/B tests on creatives and audiences, so your budget flows to what performs best.

Ongoing optimisation

Weekly monitoring and adjustments to lower your cost per result over time.

Transparent reporting

Spend, reach, clicks, enquiries and cost per result — explained in plain language.

What your business gains

  • New customers who did not know your business existed

  • Full control of budget — start small, scale what works

  • Clear reports showing exactly what your spend achieved

  • Promotions, launches and seasonal sales pushed at the right moment

How we work with you

  1. 1

    Goals and budget

    We define what success means for you — more WhatsApp enquiries, more foot traffic, more online orders — and set a budget you are comfortable with.

  2. 2

    Audience and creative

    We build the audiences and produce the ads, and you approve everything before launch.

  3. 3

    Launch

    Campaigns go live with tracking in place, so every result is measured from day one.

  4. 4

    Optimise

    We test, trim and scale — cutting what does not work and putting more behind what does.

  5. 5

    Report

    You receive a simple weekly summary and a full monthly breakdown of spend versus results.

Frequently asked questions

How much budget do I need?

We recommend starting from around GH₵1,500–3,000 per month in ad spend. Small budgets can work — we would rather start small, prove results and scale together.

When will I see results?

Most campaigns start producing enquiries within the first week. We usually spend the first month testing to find the winning combination for your business.

Which platform should I advertise on?

It depends on your product. Facebook and Instagram suit most businesses in Ghana; Google captures people actively searching; TikTok is powerful for younger audiences. We advise based on your goals, not on hype.

Do I pay you and the platforms?

Yes — you pay the platforms directly for ad spend (so you keep full visibility) and pay us a management fee. No hidden markups.

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